Area Sales Manager at a Multinational Consumer Goods Company




· Job Type - Full Time , Onsite

· Qualification - BA/BSc/HND

· Experience - 5 - 7 years

· Location - Abuja , Delta , Edo , Imo , Jigawa , Kano , Lagos , Oyo , Rivers

· Job Field - Sales and Business Development 

 


Job Summary:

We are seeking a hands-on Area Sales Manager (ASM) to drive product availability, distribution, and sell-out across an assigned territory. The role is responsible for building a reliable local supply network through strong Wholesale and Distributor partnerships, while ensuring products reach Neighbourhood Stores and Open Market outlets with the right assortment, visibility, and frequency.


Key Responsibilities:

· Drive territory growth: Own sales, distribution, product availability, and sell-out across assigned Wholesale, Open Market, and Neighbourhood Store channels.

· Manage supply partners: Identify, onboard, and manage Wholesalers and Distributors, ensuring strong stock availability, pricing discipline, commercial performance, and sustainable working capital.

· Expand retail coverage: Build outlet coverage across the territory, close distribution gaps, and ensure priority products are consistently available, correctly priced, and well executed.

· Lead field execution: Supervise, coach, and deploy Sales Reps, Van Sales Reps, and Merchandisers to maximise outlet productivity, route efficiency, and sales performance.

· Drive market activation: Execute approved promotions, market activations, and retailer initiatives that increase product visibility, distribution, and sell-out.

· Monitor performance & market intelligence: Track territory performance, distribution, stock levels, and competitor activity, using insights to identify opportunities and resolve execution gaps quickly.

· Own territory performance: Deliver agreed sales, margin, distribution, and productivity targets while maintaining strong relationships with trade partners and retailers.

Requirements:

· Bachelor's degree in Business Administration, Marketing, Economics, or related field.

· 5+ years' FMCG sales and distribution experience, including Wholesale and Open Market/Neighbourhood Store retail.

· Proven track record managing Distributors and Wholesalers.

· Experience leading field sales teams on defined call cycles.

· Solid grasp of last-mile redistribution economics: drop size, route productivity, weighted distribution, must-stock compliance.

· Must be comfortable working open markets and dense neighbourhood trade.

· Strong negotiator and leader.

· Numerate and analytical; fluent in Excel, and field-force tracking tools, able to act on locality data.

· High ownership, problem-solver, execution-focused on the ground.





Method of Application

Interested and qualified? Go to forms.gle to apply




Post a Comment

Previous Post Next Post